How Big Data Works?Īs the wave of digitalisation ushers in, there is an increasing demand of data usage and application. Our data solutions include data analysis, brand marketing, cross-region expansion and data activation. with up to 21 billion daily biddable inventory and massive data accumulated from 900 million unique devices across APAC. Vpon is a leading big data company in Asia. Examples of unstructured data includes things like video, audio or image files, as well as log files, sensor or social media posts. Unstructured data is the ‘human information’ that either does not have a predefined data model or is not organised in a pre-defined manner, and it is of the most concern and accounts for 90% of Big Data information. What define Big Data are the characteristics commonly referred to as the 4Vs: Examples of structures data includes Excel files or SQL databases. Structured data is data that adheres to a pre-defined data model and is therefore straightforward to analyse. In short, big data is larger, more complex data set from a range of structured and non-structured data source.
Data analysis has been the hot topic in this digital era, but what really is big data? How could we use data insight to improve decision-making? Keep reading as we are going to breakdown the 3 key actions of big data application with real life examples, and the best practices on your big data journey.
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